The World Bank PNPM Support Facility (PSF) requested Savica’s services to review the communication strategy for PNPM Generasi Sehat dan Cerdas (PNPM Generasi). This program has been implemented since mid-2007 and covers 499 sub-districts in 64 districts across 11 provinces in Indonesia. These provinces are: West Java, East Java, Gorontalo, North Sulawesi, East Nusa Tenggara, West Nusa Tenggara, West Sulawesi, Maluku, West Kalimantan, Central Kalimantan and South Sumatera.
The original Communication Strategy and Outreach was developed by the Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs and used during the first phase of the program (2008-2012). The Communication Strategy outlined in this document was meant to be implemented during the remainder of the second phase of the program (2013-2017) and strengthen PNPM Generasi’s approach to change community’s behavior and improve the capacity of program actors, focusing on community level communication. However, due to changes in the central government (particularly the migration of the PNPM Generasi program to the newly established Ministry of Village Affairs), this did not happen. Going the extra mile, and finding many other issues to address, Savica’s strategy went beyond a communication strategy and included some of the operational issues of the program.
To inform the strategy development, Savica’s communication research team gathered information from primary and secondary sources, including through a rapid assessment in West Kalimantan, West Sulawesi, and Southeast Maluku in September – October 2014, and a review of the previous communication materials and activities, as well as the existing training modules.